When it comes to coffee, we’ve all heard the phrase: “freshly roasted is best.” But is it true? Recent research says not always.
Freshly Roasted Coffee
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Brewed within 1–2 days after roasting.
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Higher CO₂ levels create bright, punchy, sometimes sour flavours.
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Great for people who love lively, acidic cups.
Matured Coffee
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Rested for weeks or even months after roasting.
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Lower CO₂, smoother, more balanced flavour.
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Perfect for drinkers who prefer rounder, softer profiles.
What the Study Showed
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70% of tasters could tell the difference between fresh and matured beans.
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No clear winner in preference: about half liked fresh, half liked mature.
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Conclusion: fresh doesn’t mean better — it just means different.
How We Handle Freshness at Custom Coffees
At Custom Coffees, we know coffee doesn’t just stop changing once it leaves the roaster. Our blends are allowed to degas and mature for three days before bagging and sale — giving them time to settle and develop balanced flavour.
And we don’t take a one-size-fits-all approach:
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Some blends peak when they’re fresh.
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Others shine after they’ve matured.
Instead of chasing “freshness” for the sake of it, we focus on flavour first — so you get the best cup possible, every time.
